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Facile

Italy’s leading price comparison website.

Facile has built a strong position in Italy’s fast-growing online price comparison market, and helps over 1.5 million Italians to save money every month. After broadening its offer, it now offers price comparisons on gas and electricity, broadband, bank accounts, loans and mortgages as well as its core car insurance comparison service.

We originally acquired a majority stake in Facile in September 2014, using our existing knowledge of the sector to move quickly and secure the management’s backing early in the process. After four years of strong growth we sold a majority stake to EQT in June 2018, but remain investors through Fund III to take advantage of the further growth potential.

Market Dynamics

The Italian price comparison market is relatively undeveloped versus other markets such as the UK and Germany.

At the time of acquisition, online penetration of the car insurance market was at only 10%, versus 80% in the UK, providing substantial growth potential, and Facile’s position as the market leader means it is well-placed to take advantage of future market growth.

Facile
Sector
Consumer
Location
Italy
Status
Current
Status
Fund III
Investment Year
2014
“Oakley’s support and sector knowledge has been of immense help during a period of rapid growth at Facile”
Mauro Giacobbe Facile CEO
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