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Emesa

Emesa is a leading e-commerce portal active in the Dutch online leisure market.

Emesa is a leading online consumer auction platform in the European leisure industry which enables customers to find and book online leisure deals such as weekend trips, spa breaks, event tickets and restaurant visits.

Following our acquisition of Emesa in March 2011, the company achieved significant growth through the launch of its auction platform in Germany and a new ‘mobile only’ label in Holland, to enable visitors to purchase last minute deals via mobile. In 2012, Emesa completed over 2.5 million transactions and had built up over 5.5 million weekly newsletter subscribers.

In January 2013, Oakley sold Emesa to Cyrte Investments B.V., achieving a 3.5x return in less than two years of ownership, with an IRR in excess of 100%.

Emesa
Sector
Consumer
Location
Netherlands
Status
Realised
Status
Fund I
Investment Year
2011
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