Daisy is a leading digital supplier of end-to-end business communications and managed services to UK SMB, mid-market and corporate businesses.

Investment Year
ICT / Telecommunications
Fund I & Fund II

Formed in 2001, Daisy has grown into the UK’s largest independent provider, with 60,000 direct customers, 1,500 partners, 3,700 employees, and 30 locations nationwide. Daisy offers a comprehensive range of products and services including fixed line voice, data, hosting, mobile telephony, IT infrastructure and associated managed services.

Oakley first held a minority stake in Daisy in July 2009. By the time Daisy was taken private in November 2014 its market capitalisation had increased from £204m to £494m.

Oakley had the opportunity to reinvest in Daisy in July 2015 following its acquisition of listed UK IT services company, Phoenix IT Group Plc, a transaction which created the first truly converged IT and unified communications company (“UCC”) in the UK SMB and mid-market.